Hasselblad’s history began as a provocative challenge to produce a better camera. In 1941, Hasselblad did just that, releasing its first camera, the HK-7. From then on, Hasselblad continued to reimagine camera technology and break photographic norms. Hasselblad cameras have been trusted by photographers for 80 years, capturing countless iconic moments and touching stories. Now more than ever, Hasselblad is driven by its founding aspirations to innovate on the camera and exemplify quality craftsmanship.

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In 2021, we commemorate these 80 years of Hasselblad legacy with 800 limited-edition 907X Anniversary Edition Kits. This kit draws inspiration from the iconic SWC camera and features an anodized Lunar Grey trim and lens and a black leatherette cover. By casting this classic in a new light, Hasselblad celebrates a remarkable journey and a continued spirit of innovation.