907X Anniversary Edition Kit

Beyond Classic

Hasselblad’s history began as a provocative challenge to produce a better camera. In 1941, Hasselblad did just that, releasing its first camera, the HK-7. From then on, Hasselblad continued to reimagine camera technology and break photographic norms. Hasselblad cameras have been trusted by photographers for 80 years, capturing countless iconic moments and touching stories. Now more than ever, Hasselblad is driven by its founding aspirations to innovate on the camera and exemplify quality craftsmanship.

In 2021, we commemorate these 80 years of Hasselblad legacy with 800 limited-edition 907X Anniversary Edition Kits. This kit draws inspiration from the iconic SWC camera and features an anodized Lunar Grey trim and lens and a black leatherette cover. By casting this classic in a new light, Hasselblad celebrates a remarkable journey and a continued spirit of innovation.





2020 - 2021


Jaewan Jeong

Sophie He


Project lead

Concept development

Industrial design

User experience

Color, material and finish

Design for manufacture

Introducing the 907X 80th Anniversary Edition Kit

In 1941, Hasselblad has released its first camera, the HK-7.

Past, Present, and Future. Inspired by the iconic Hasselblad SWC camera.

The Anniversary Edition lens features a delicately etched focus ring in a Hasselblad logo print.