Expressionist KM
Electrolux 2015
ID only
Designed by
Jaewan Jeong
"Kitchen Machine for Expressionist Collection"
Introducting the Kitchen Machine (00:54)
High Tier for Global Market
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Mission was to re-skin and develop the previous model to align High essential tier for global market. Win in the market place designed under Electrolux brand. Leveraging global scale by developing an SDA range that will be positioned in the fast growing segment. This Kitchen Machine is the ultimate innovation from the Electrolux Expressionist collectionโข inspired from these Professional tools to express our consumers โcreativity and easily deliver great tasting breads, pastries and cakes every time.
Usability Analysis
Design Process & Quality Check
Sophisticated Design for Accessories
Sophisticated Details for the Best User Experience
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LED experience for the knob and the bowl according to the user cases. The TruFlow hook is designed in a way that it helps the dough to be unscrewed from the hook during the processing and reaches a perfect thorough kneading result. This innovative feature prevents the dough from rotating on the hook without being kneaded which often happens with other kitchen machines.
Expressionist Collection
Making Muffin with Stand Mixer (01:35)