X2D 100C

Hasselblad’s Flagship Mirrorless Medium Format Camera

An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.





2019 - 2022


Jaewan Jeong

My Contribution

Project lead

Concept development

Industrial design

User experience

Color, material and finish

Design for manufacture

Introducing X2D 100C

The Hinge Structure Allows to Tilt 40° and 70°.

A well-made sophisticated hinge structure still holds the display tightly for you to press the buttons stably.


An Unrivalled Merge of Form and Function

1TB SSD Reliable High-Volume Storage Built-In

The Most Compact Medium Format IBIS Solution on the Market
It uses a high-precision gyroscope and accelerometer able to detect attitude changes of 0.005 degrees.

The X2D 100C Continues with Hasselblad’s Heritage of Blending Form and Function Seamlessly for a Smooth Handling Experience

Hans Strand takes the Hasselblad X2D 100C to Iceland

Flóra Borsi tries the Hasselblad X2D 100C for size in her portrait photography