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X2D 100C

Hasselblad’s Flagship Mirrorless Medium Format Camera

An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.

Client

Hasselblad

Year

 

2019 - 2022

Designer

Jaewan Jeong

My Contribution

Project lead

Concept development

Industrial design

User experience

Color, material and finish

Design for manufacture

Introducing X2D 100C

The Hinge Structure Allows to Tilt 40° and 70°.

A well-made sophisticated hinge structure still holds the display tightly for you to press the buttons stably.

Prototypes

An Unrivalled Merge of Form and Function

1TB SSD Reliable High-Volume Storage Built-In
 

The Most Compact Medium Format IBIS Solution on the Market
It uses a high-precision gyroscope and accelerometer able to detect attitude changes of 0.005 degrees.

The X2D 100C Continues with Hasselblad’s Heritage of Blending Form and Function Seamlessly for a Smooth Handling Experience

Hans Strand takes the Hasselblad X2D 100C to Iceland

Flóra Borsi tries the Hasselblad X2D 100C for size in her portrait photography