I am an industrial designer and serial entrepreneur specializing in robotics and embodied AI. With a unique blend of creative vision, engineering intuition, and product strategy, I build human-centered hardware designed for global scale. My core strength lies in pioneering "zero-to-one" projects by taking products that have never existed before and transforming them into new global standards.
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My work is defined by a relentless pursuit of depth. I immerse myself in profound exploration, obsessing over every detail to achieve an unmatched level of sophistication. This philosophy of craftsmanship guided my six successful years at DJI, where I led teams across DJI and Hasselblad to deliver drones, VR goggles, and professional imaging systems.
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Driven by an entrepreneurial spirit, I was a founding member of MACH Tech, where we disrupted the home robot vacuum market and later Full Canvas Dynamics, where we aimed to become the "Tesla of the marine industry." Recognizing the rapid acceleration of embodied AI, I joined Anker as a Business Partner. Currently, I lead the design organization for the Embodied AI team, bridging the gap between technology and business strategy to define the next generation of physical AI products.
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My mission is to build robots that people truly need through uncompromising quality, creating a future where my designs become an essential part of daily life for billions of people worldwide.
2025 - Present
2024 - 2025
2021 - 2024
2016 - 2021
2013 - 2016
2012 - 2013
2011
2009 - 2010
2009
Experience
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Anker Innovations / Embodied AI, Business Partner
Full Canvas Dynamics / CDO
MACH Tech / Design Director
DJI, Hasselblad / Industrial Design Lead
Electrolux / Industrial Designer
VTech / Industrial Designer
LG / Industrial Design Intern
Pantech / Sky Designers' Community 7th / Industrial Designer
Samsung / Industrial Design Intern
2005 - 2011
Education
Hanyang University / BFA, Industrial Design
(Including military service for 2 years)
2024​
Lectures
Lecture 'The Role of Industrial Designers in the Era of Robots and AI' / Tsinghua Univ. and China Central Academy of Fine Arts
KIDP, Korea Design Festival 2023 / Seminar Mentoring
KIDP, Korea Design Festival 2022 / Seminar Mentoring
KIDP, Korea Design Festival 2019 / Seminar Mentoring
2025
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2025
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2024
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2024
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2024
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2024
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2024
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2024
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2023
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2023
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2023
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2023
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2023
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2023
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2023
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2023
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2023
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2022
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2022​
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2022
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2021
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2021
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2021
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2020
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2008 - 2019
Awards & Honors​​
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Time, The Best Inventions of 2025
/ EufyMake, UV Printer E1
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Good Design Award Japan, Winner
/ EufyMake, UV Printer E1
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IDEA Design Award, Silver Award
​/ EufyMake, UV Printer E1
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The Most Funded Project on Kickstarter of All Time
/ EufyMake, UV Printer E1
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iF Product Design Award, Winner
/ EufyMake, UV Printer E1
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Oscars Award, Scientific and Technical Award
/ DJI, Ronin 2
CES Innovation Awards, Best of Innovation
/ MACH, E20​​​
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Good Design Award Australia, Winner
/ MACH, E20
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Emmys Awards, Engineering, Science & Technology
/ DJI, Ronin Series
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Red Dot Product Design Award, Winner
/ MACH, E20
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Red Dot Product Design Award, Winner
/ MACH, R1 Ultra
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iF Product Design Award, Winner
/ MACH, E20
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iF Product Design Award, Winner
/ MACH, R1 Ultra​​
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Good Design Award Australia, Winner
/ MACH, R1 Ultra
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Good Design Award Australia, Winner
/ MACH, V1 Ultra
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Good Design Award Korea, Winner
/ MACH, R1 Ultra
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Good Design Award Korea, Winner
/ MACH, V1 Ultra
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IDEA Design Award, Featured Finalist
​/ MACH, V1 Ultra
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iF Product Design Award, Winner
​/ MACH, V1 Ultra
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Red Dot Product Design Award, Winner
​/ MACH, V1 Ultra
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CES Innovation Awards, Honoree
/ MACH, R1 Ultra
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CES Innovation Awards, Honoree
​/ Eufy Clean, X9 Pro
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iF Product Design Award, Winner
​/ DJI, FPV
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iF Product Design Award, Winner
​/ DJI, OM 5​
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Guangdong China Patent Award, Gold Award
​/ DJI, FPV
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Red Dot Product Design Award, Winner
​/ DJI, Motion Controller
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Red Dot Product Design Award, Winner
​/ DJI, FPV
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iF Product Design Award, Winner
/ DJI, Osmo Mobile 3
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Good Design Award Japan, Best 100
/ DJI, Osmo Mobile 3
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A lot more.
What I Believe in Industrial Design
We are not artists, though we are artistic. We are not inventors, though we are inventive. And we are not engineers, though we bring a deep technical understanding to our work. We are not marketers, though the best of us propose concepts that lead the trends and market. Working freelance or in-house, industrial designers love art and science to improve the look, feel, and function of chairs, environments, cars, mobile phones, and even corporate logos.