Dreamer who delight people and inspire the world. I have been exploring variety of projects with exceptional people at DJI, Hasselblad, Electrolux, AT&T, VTech, Pantech, Samsung and LG from China, Hongkong, Korea and Sweden.

what i believe in industrial design

We are not artists, though we are artistic. We are not inventors, though we are inventive. And we are not engineers, though we bring a deep technical understanding to our work. We are not marketers, though the best of us propose concepts that lead the trends and market. Working freelance or in-house, industrial designer love art and science to improve the look, feel, and function of chairs, environments, cars, mobile phones and even corporate logos.


"Good industrial designer makes a thing look good, and great industrial designer builds a relationship between an object and its user."


I majored industrial design at Hanyang University in South Korea. After graduation with several internships in Pantech, Samsung, LG and so on, I joined VTech as an industrial designer in Hongkong. A year later I joined Electrolux based in Shanghai to design small appliances includes floor care products and air care products for global market. And moved to DJI world leading innovative company based in Shenzhen, China. I became a team leader in charge of all product line for DJI and Hasselblad from professional to consumer product such as drones, VR goggles, controllers, stabilizers, cameras and lenses.