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Puerto Rico

Grind & Brew Coffee Machine

Expressionist Coffee Machine for high-tier product line for global market that follows the Electrolux visual brand language.

Client

Electrolux

Year

 

2014 - 2015

Designer

 

Jaewan Jeong

Contribution

Project Lead

Concept Development

Industrial Design

User Experience

All Images and Videos © Electrolux

Interesting Insights
 

I have studied all kinds of different place-of-origin coffee beans and find out that each bean has different oxidation rate. According to the data, I have made proper angle for the coffee bean container that reduce the risk that beans sticked on the container which is crucial for the taste.

Attribute Profile Analysis

Prepared many rounds of presentation to persuade PM to get better design and user experience such as getting enough angle for the bean container, easy to access the water tank and coffee bean container. I had to do the analysis based on Attribute Profile.

Design Process

The Joggle

We used an identified shape that people can recognize and used it consistently across the family. It carries the brand and bonds the range togehter.