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Puerto Rico

Grind & Brew Coffee Machine

Expressionist Coffee Machine for high-tier product line for global market that follows the Electrolux visual brand language.





2014 - 2015



Jaewan Jeong


Project Lead

Concept Development

Industrial Design

User Experience

All Images and Videos © Electrolux

Interesting Insights

I have studied all kinds of different place-of-origin coffee beans and find out that each bean has different oxidation rate. According to the data, I have made proper angle for the coffee bean container that reduce the risk that beans sticked on the container which is crucial for the taste.

Attribute Profile Analysis

Prepared many rounds of presentation to persuade PM to get better design and user experience such as getting enough angle for the bean container, easy to access the water tank and coffee bean container. I had to do the analysis based on Attribute Profile.

Design Process