Puerto Rico
Grind & Brew Coffee Machine
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Expressionist Coffee Machine for high-tier product line for global market that follows the Electrolux visual brand language.
Client
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Electrolux
Year
2014 - 2015
Designer
Jaewan Jeong
My Contribution
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Project lead
Concept development
Industrial design
User experience
Interesting Insights
I have studied all kinds of different place-of-origin coffee beans and find out that each bean has different oxidation rate. According to the data, I have made proper angle for the coffee bean container that reduce the risk that beans sticked on the container which is crucial for the taste.
UI&UX Flow Study
Attribute Profile Analysis
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Prepared many rounds of presentation to persuade PM to get better design and user experience such as getting enough angle for the bean container, easy to access the water tank and coffee bean container. I had to do the analysis based on Attribute Profile.