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X2D 100C
Hasselblad’s Flagship Mirrorless Medium Format Camera
An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.
Client
Hasselblad
Year
2019 - 2022
Designer
Jaewan Jeong
My Contribution
Project lead
Concept development
Industrial design
User experience
Color, material and finish
Design for manufacture
Introducing X2D 100C
The Hinge Structure Allows to Tilt 40° and 70°.
A well-made sophisticated hinge structure still holds the display tightly for you to press the buttons stably.
Prototypes
