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X2D 100C
Hasselblad’s Flagship Mirrorless Medium Format Camera
An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.
Client
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Hasselblad
Year
2019 - 2022
Designer
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Jaewan Jeong
My Contribution
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Project lead
Concept development
Industrial design
User experience
Color, material and finish
Design for manufacture
Introducing X2D 100C







The Hinge Structure Allows to Tilt 40° and 70°.


A well-made sophisticated hinge structure still holds the display tightly for you to press the buttons stably.

