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X2D 100C

Hasselblad’s Flagship Mirrorless Medium Format Camera

An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design. The X2D 100C combines groundbreaking engineering with a craftsman’s touch.

Client

Hasselblad

Year

 

2019 - 2022

Designer

Jaewan Jeong

My Contribution

Project lead

Concept development

Industrial design

User experience

Color, material and finish

Design for manufacture

Introducing X2D 100C

The Hinge Structure Allows to Tilt 40° and 70°.

A well-made sophisticated hinge structure still holds the display tightly for you to press the buttons stably.

Prototypes