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XCD Lens
All New Hasselblad Lens Design Language
XCD New Lenses are a precision-crafted metal lens with a focus ring and a newly added control ring.
Both rings are delicately engraved with a Hasselblad "H" logo print. The design is created using a precise 0.3mm drill bit and is a nod to the memorable look of the HC/HCD lenses. Whether paired with X-system or 907X cameras, this new lens is both a homage to the past while standing on its own as a unique, elegant statement.
Client
Hasselblad
Year
2020 - 2022
Designer
Jaewan Jeong
Yingtian Tan
Sophie He
Irene li
My Contribution
Project lead
Concept development
Industrial design
User experience
Color, material and finish
A simple push and pull of the focus ring changes from AF to MF mode
XCD 2,5 / 38V
Lightweight lens for travel and close-distance shooting
Industry first full CNC crafted Lens ring. The design is created using a precise 0.3mm CNC drill bit and is a nod to the memorable look of the HC/HCD lenses.
XCD 2,5 / 55V
Wide-aperture lens for documentary and portrait shooting
