top of page

XCD Lenses
All New Hasselblad Lens Design Language
XCD New Lenses are precision-crafted metal lenses featuring a focus ring and a newly added control ring, both delicately engraved with the Hasselblad "H" logo print. The design, created using a precise 0.3mm drill bit, pays homage to the distinctive appearance of the HC/HCD lenses. Whether used with X-system or 907X cameras, this new lens stands as a unique, elegant statement, blending a nod to the past with its own modern flair.
Client
​
Hasselblad
Year
2020 - 2022
Designer
​
Jaewan Jeong
Yingtian Tan
Sophie He
Irene Li
Contribution
​
Project Lead
Concept Development
Industrial Design
User Experience
Color, Material and Finish
All Images and Videos © Hasselblad
X2D 100C New Lens Series
A simple push and pull of the focus ring changes from AF to MF mode.





XCD 2,5 / 38V
Lightweight lens for travel and close-distance shooting.






Industry First Full CNC Crafted Lens Ring
The design is created using a precise 0.3mm CNC drill bit and is a nod to the memorable look of the HC/HCD lenses.



XCD 2,5 / 55V
Wide-aperture lens for documentary and portrait shooting.


